Soho doesn’t do subtle—and that’s exactly the point. Tucked into the electric heart of London’s West End, this compact neighbourhood packs more personality into a square mile than most cities manage in ten. Staying in a short-let apartment here means stepping straight into a world of neon lights, late-night laughter, creative energy and some of the best food you’ll find anywhere in the capital.

Once the stomping ground of artists, rebels and bohemians, Soho has evolved into a dynamic hub for media, film, and creative industries, with production houses and digital agencies now sharing streets with historic pubs and independent boutiques. But while its professional profile has grown, Soho hasn’t lost its edge. It remains gloriously unpredictable—where a quiet coffee can turn into a spontaneous night out without warning.

Food is at the core of Soho’s identity. You’ll find everything from high-end dining to hole-in-the-wall legends within a few steps of each other. Book a table at Dishoom for its much-loved Bombay comfort food, or head to Barrafina for exceptional Spanish tapas served at a buzzing counter. Craving something indulgent? Bob Bob Ricard is famous for its “Press for Champagne” button—because why not? For something more laid-back, Flat Iron delivers simple, perfectly cooked steak at a price that feels like a secret.

When the sun goes down, Soho truly comes alive. Its nightlife is legendary, offering everything from sleek cocktail bars to gritty live music venues. Sip inventive drinks at Swift, dance into the early hours at Cirque le Soir, or catch an intimate jazz performance at Ronnie Scott’s, one of the world’s most iconic jazz clubs. Theatre lovers are spoiled for choice too, with the West End’s biggest shows just minutes away.

By day, Soho invites you to slow things down—slightly. Browse independent fashion and record stores, discover quirky gift shops, or unwind in Soho Square, a rare pocket of calm amid the buzz. The area’s layered identity is part of its charm: לצד stylish cafés and media offices, you’ll still find Soho’s famously risqué side, with adult stores, burlesque venues and long-standing LGBTQ+ bars contributing to its anything-goes atmosphere.

Location-wise, it’s hard to beat. From your apartment, you’re within walking distance of some of London’s most iconic destinations. Wander into Chinatown for unbeatable dumplings and desserts, explore the street performers and markets of Covent Garden, soak up the lights of Piccadilly Circus, or enjoy the refined elegance of Mayfair. Culture is close at hand too—just a short stroll takes you to the National Gallery in Trafalgar Square, home to masterpieces spanning centuries.

Getting to and around Soho couldn’t be easier. Bordered by Oxford Street, Regent Street, Leicester Square and Charing Cross Road, it sits at the centre of everything. Tube stations including Piccadilly Circus, Oxford Circus, Tottenham Court Road and Leicester Square are all just minutes away, making the rest of London effortlessly accessible. That said, once you’re here, you may find little reason to leave.

Venture slightly north and you’ll discover Fitzrovia, Soho’s quieter, more residential neighbour. Known for its elegant Georgian architecture and creative pedigree, Fitzrovia offers a different pace without losing that central London buzz. Charlotte Street is a highlight, lined with excellent restaurants and cafés, while the iconic BT Tower rises above the skyline as a reminder of the area’s longstanding connection to media and communications.

Choosing a short stay apartment in Soho means more than just a place to sleep—it’s an invitation to experience London at full volume. Whether you’re here for work, culture, food or nightlife, Soho delivers it all with unmistakable flair. Stay here, and the city doesn’t just surround you—it sweeps you up and pulls you right into the action.

Need accommodation in the area? See our Soho options…..